4. Signature dishes
From offering a seafood dish made with a soup-based sauce to serving prepared soups in house-made bread bowls, using soup is a great way to expand a menu and create signature meals that customers come back for. Technomic’s 2018 Soup and Salad report finds that 62% of consumers say that it’s important for soup to satisfy a craving when they order it—creating signature dishes is not only a way to create those cravings, but a way to satisfy them as well.
For instance, Mediterranean clam paella satisfies the craving for flavorful, globally inspired dishes a in a whole new way.
Also, operators can pair soups with a signature sandwich or wrap and enjoy the benefits of offering a signature combo—45% of consumers say they would be likely to purchase a combination meal featuring the two, according to Technomic.