5) Add sales channels to boost revenue
Shoppers appreciate convenience, especially during the busy holiday shopping season. One way to make things easier and extend your brand’s presence beyond your locations is by offering e-gift cards. If your current provider works with a third party to offer them, find out whether your new provider likewise integrates with that third party. You’ll also want to know the payment processor and which advanced fraud filters are in place.
Third-party retailers are another convenient sales channel, making gift cards readily available to shoppers at grocery and big-box stores. These third parties are responsible for 50% of all gift card sales for restaurants using that channel, according to Paytronix’s 2018 Annual Gift Card Sales Report. After learning which integrations your provider has and how discounts are tracked, it’s just a matter of ordering gift cards to be stocked.