As the temperatures rise, so do your opportunities for added profitability when providing your guests with a place to eat al fresco. In fact, providing outdoor dining can increase revenue by up to 30%, according to a study by the Simons Advisory Group.
Whether it’s for the patio, sidewalk in front, or up on the rooftop, here are five ways to elevate your outdoor dining experiences and maximize your investment with refreshing tabletop solutions from Libbey®.
1. Create some buzz
Be the first place guests think of for enjoying the fresh air. In addition to entrance signs advertising your outdoor space, making it picture-perfect and Instagram-ready encourages your guests to spread the word themselves.
New flexible tableware options give you the best of both worlds when it comes to looks and durability—helping your socially shareable presentations look their best under the sky and drawing more guests to fill your patio day and night.
2. Serve it up
Whether for heaping family-style portions, appetizers or “build your own” experiences, your serveware helps set the stage for a versatile tabletop that gives guest’s the flexibility they want. Instead of heavy porcelain platters, consider outdoor-friendly melamine, premium plastic and aluminum serveware options for worry-free durability.
3. Drink in the profits
More than 40% of Millennials said they spent more money on alcohol when dining outdoors, according to a survey by Study Hall Research. And you don’t have to compromise on presentation value outdoors. Premium copolyester plastic drinkware options let you elevate your distinctive drinks with an upscale, glass-like appearance while also providing added durability ideal for outdoor environments.
5. Flights of fancy
Think beyond wine or beer flights and surprise your guests with a variety of food and beverage pairings. Try providing ultimate flexibility by letting them customize their own samplers with a broad array of tempting options to choose from. Flights encourage guests to explore, while commanding a premium price.