5 tips for maximizing outdoor dining profitability

As the temperatures rise, so do your opportunities for added profitability when providing your guests with a place to eat al fresco. In fact, providing outdoor dining can increase revenue by up to 30%, according to a study by the Simons Advisory Group.

Whether it’s for the patio, sidewalk in front, or up on the rooftop, here are five ways to elevate your outdoor dining experiences and maximize your investment with refreshing tabletop solutions from Libbey®.

Be the first place guests think of for enjoying the fresh air. In addition to entrance signs advertising your outdoor space, making it picture-perfect and Instagram-ready encourages your guests to spread the word themselves.

New flexible tableware options give you the best of both worlds when it comes to looks and durability—helping your socially shareable presentations look their best under the sky and drawing more guests to fill your patio day and night.

Whether for heaping family-style portions, appetizers or “build your own” experiences, your serveware helps set the stage for a versatile tabletop that gives guest’s the flexibility they want. Instead of heavy porcelain platters, consider outdoor-friendly melamine, premium plastic and aluminum serveware options for worry-free durability.

More than 40% of Millennials said they spent more money on alcohol when dining outdoors, according to a survey by Study Hall Research. And you don’t have to compromise on presentation value outdoors. Premium copolyester plastic drinkware options let you elevate your distinctive drinks with an upscale, glass-like appearance while also providing added durability ideal for outdoor environments.

Enhance the casual, relaxed atmosphere of outdoor spaces with a twist on the usual presentation. Introducing unique materials to your presentations, such as this aluminum sheet pan, lets you add an unexpected touch of eclectic style to impress your guests.

Think beyond wine or beer flights and surprise your guests with a variety of food and beverage pairings. Try providing ultimate flexibility by letting them customize their own samplers with a broad array of tempting options to choose from. Flights encourage guests to explore, while commanding a premium price.

To explore more ways that Libbey's fresh tabletop solutions help you turn today's trends into amazing guest experiences and big profits, view our new 2018 re:FRESH product introduction LookBook or visit Libbey here.