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On this week’s episode of "A Deeper Dive," RB editors discuss how the virus and steps to prevent its spread are impacting the industry.

In a letter requesting $145 billion in direct aid to eating and drinking places, the Association said 5-7 million industry jobs could be lost.

Denny’s, KFC and Chipotle are among the chains offering delivery deals as they work to offset dine-in sales declines.

No matter where they are located, operations need to come up with creative ways to generate revenue amid the outbreak, Advice Guy says.

Marriott expects to furlough tens of thousands of property-level employees, and the tally of industrywide job eliminations could top 4 million near term, said the American Hotel & Lodging Association.

The coronavirus shock is putting considerable pressure on franchisees large and small, and franchisors are already taking steps to ease the problem.

The industry's food haulers say they lack the cash flow and capital to keep supplying restaurants and noncommercial customers.

Treasury Secretary Steve Mnuchin says measures will allow closed restaurants to continue paying their employees. Loans and direct payments to consumers would be part of a $1 trillion relief package.

With LTOs in the pipeline before the coronavirus pandemic, restaurants are going ahead with menu launches.

Valuations for many chains suggest potentially serious problems, and that could bode ill for the entire industry, says RB’s The Bottom Line.