A Look at Smart Restaurant Technology

Marketing Bites: Customer-inspired ideas and creations have driven sales at IHOP, Burger King, Chipotle, Taco Bell, and more.

The Bottom Line: The shutdown of 13 locations in Ohio highlights the rarity of closures at the dominant fast-food pizza chain. But the market is changing.

With the rollout of wraps earlier this year, the fast-casual chain recruited an army of social media influencers. That strategy is paying off, said Chief Commercial Officer Zipporah Allen.