Edit

May 2012 ideas index

Purpose: “The value of your company is driven by your company’s values”

Profits: An index of Conscious Capitalist firms—companies that focus on bringing value to all stakeholders—showed the companies far surpassed others in ROI. Something to think about

HR: Establish a fund for employees to donate into to help support other employees in need

Purpose: “Think beyond what’s best for the organization... to what’s best for someone else.”

Marketing: Consider a marketing message about your concept’s core values or character, not its product line or LTOs

Marketing: Who said a customer loyalty program has to consist of interaction between the business and its patrons? Consider finding a way to enable customers to speak with one another

Marketing: Consider giving your best customers a sneak preview of new menu items, so they feel they’re in the know

Sourcing: Once you’ve outlined what your restaurant’s values are find suppliers who share them

Planning: If you want a company that’s going to last, think less about short-term gains, and more about long-term goals based on your company’s values

Marketing: Conscious Capitalism shows that when you connect with customers based on shared values you are more likely turn those customers into evangelizers for your brand.

Purpose: “One pizza chain in Portland, Oregon, trying to save the world means squat”

Values: Give employees a couple of hours off each month to help build a park or participate in an educational program or other volunteer effort

Values: A commitment to transparency in business engages employees, customers and the community at large

Menuing: With beef prices rising, consider some non-traditional steak cuts, like the baseball and bavette, cut from the sirloin

Purchasing: Look to your suppliers for more than products. At Couer d’Alene Casino Resort, the broadliner worked with the chef to install a dry aging room

R&D: Don’t discard ideas that didn’t work at first. Create an “idea library” and revisit it often

Sourcing: A network of farmers in the Midwest formed an aggregation and marketing company to get local produce to restaurants. Weekly availability lists are emailed to chefs for pre-ordering

Equipment: Many restaurants are using iPads as digital menus and wine lists. But in one pizza concept, the tablets act as modern jukeboxes, create guest interaction between tables, and more

Trending

More from our partners