Starbucks

Visual communication will be key to 2016 consumers

By Kelsey Squire on Oct. 19, 2015

Brands that fail to integrate easy-to-understand visuals risk falling behind, says market-researcher Mintel.

Starbucks spices up its sandwich menu

By Kelsey Squire on Feb. 16, 2016

The coffee giant banks on customers’ interest in fiery offerings.

Starbucks goes cold

By Peter Romeo on May 31, 2016

Big Green says cold coffee will be its next big thing, providing a foundation for a “cold bar” in every store.

Marketing

3 unwritten rules of food porn

By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

Food

5 ways to tap maple beyond breakfast

By Lizzy Freier on Mar. 06, 2017

Maple flavors are growing at lunch and dinner and in beverages.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Operations

Afternoons emerge as the new restaurant battleground

By Peter Romeo on Feb. 08, 2018

Several big players are talking about the stretch between lunch and dinner as an opportunity akin to what breakfast afforded a few years ago.

How to build buzz

By Restaurant Business Staff on Nov. 04, 2006

It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates and drive times and get hip to the "influencers," "viral marketers," "bloggers" and "blasters" who are driving things today.

Financing

Top 25 earners

By Sam Smith on Sep. 01, 2011

The top 25 highest paid executives at publicly traded restaurant companies did well for themselves in 2010.

Food

Top 10 beverage trends

By Patricia Cobe on Jul. 17, 2013

Quenching Americans’ thirst has become a hotbed of menu development. It’s no longer enough to offer plain iced tea, branded carbonated soft drinks and sparkling water. Customers expect flavor innovation, variety and often health benefits as they sip. The same holds true with alcoholic drinks, where freshness and seasonality are a priority.

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