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Taco Bell

Consumer Trends

Why Reddit couldn't stop talking about Taco Bell last year

 By Joe Guszkowski on Feb. 05, 2024

The chain made headlines with a slew of new menu items, but it was something else that drove discussion online.

Marketing

How Lettuce Entertain You created its new app

 By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Leadership

Yum Brands names Joe Park chief digital and technology officer

By Jonathan Maze on Jan. 11, 2024

Park will replace Clay Johnson, who will remain with the owner of KFC and Taco Bell as a senior advisor.

Food

Taco Bell welcomes 2024 with new Cravings Value Menu

By Patricia Cobe on Jan. 08, 2024

The menu offers 10 items priced at $3 or less, including several options for vegetarians and flexitarians.

Beverage

Taco Bell chills out with new frozen coffees and shakes

By Patricia Cobe on Dec. 12, 2023

Two locations in California are testing Coffee Chillers and Churro Chillers for a limited time.

Food

Taco Bell comes to the rescue of exam-cramming college students

By Patricia Cobe on Dec. 05, 2023

Just in time for finals week, fans can get a Taco Bell SOS Kit delivered to their dorm room, designed to be eaten in bed.

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Operations

Taco Bell tests idea of winning breakfast with tots

By Lisa Jennings on Nov. 16, 2023

Breakfast Tater Tots topped with scrambled eggs and bacon or sausage debut at units in Chicago as LTO.

Food

Taco Bell's newest Nacho Fries mash up 2 comfort food favorites

By Patricia Cobe on Nov. 14, 2023

Grilled Cheese Nacho Fries debut along with the inaugural Nacho Fries Lover’s Pass for Rewards Members.

Financing

McDonald's and Yum Brands take an optimistic view of oncoming regulations

By Jonathan Maze on Nov. 06, 2023

The Bottom Line: The CEOs of the franchise giants decried the NLRB’s joint employer ruling but said that their brands have the strength to overcome them, anyway.

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