Wendy's

Food

Chicken flocks to the breakfast menu

5 operators are pairing the bird with more than waffles.

Marketing

Wendy's has a frozen beef with McDonald's

The chain reminds its Twitter followers that its rival still has some frozen burgers.

The QSR chain plans to reduce consumption by 20 percent per transaction.

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Who said social media was merely a means of engaging consumers? As recent developments underscore, that universe has become a battleground of sorts for unexpected causes.

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

Diners are buying more morning meals, as the daypart has become a quick-service battleground of sorts.

The top three burger chains, all QSRs, own two-thirds of the category's sales.

The chain is ringing in its latest LTO by partnering with a pop band.

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