Food halls and food trucks have both posed a threat—as well as an opportunity—to traditional brick-and-mortar restaurants, and have been getting a lot of attention in recent years. Technomic estimates that food halls are currently a $1.6 billion industry, and that food trucks represent a $1.4 billion industry. So where do these channels stand with today’s consumers, and how does that factor into the competition they pose to restaurants?
From street to storefront
“While food trucks are seen as more unique than chain restaurants, the food is not necessarily considered to be a higher quality. Adding ‘street food’ to restaurant menus could help them compete.” —Technomic
Source: Technomic Emerging Channels Consumer Trend Report