Are food trucks and food halls still emerging?

Food halls and food trucks have both posed a threat—as well as an opportunity—to traditional brick-and-mortar restaurants, and have been getting a lot of attention in recent years. Technomic estimates that food halls are currently a $1.6 billion industry, and that food trucks represent a $1.4 billion industry. So where do these channels stand with today’s consumers, and how does that factor into the competition they pose to restaurants?

Even fewer, 14%, visit food halls on a monthly basis.

A slight majority of customers are using food trucks and food halls the same as they did two years ago: 57% and 61%, respectively.

Source: Technomic Emerging Channels Consumer Trend Report

Top foods and flavor trends at food halls include ethnic fare, fried chicken, poke bowls, sushi and authentic barbecue.

Source: Technomic Emerging Channels Consumer Trend Report

They also say food halls offer a more upscale experience. Thus, they're willing to spend a little more than they would at chains.

Source: Technomic Emerging Channels Consumer Trend Report

“While food trucks are seen as more unique than chain restaurants, the food is not necessarily considered to be a higher quality. Adding ‘street food’ to restaurant menus could help them compete.” —Technomic

Source: Technomic Emerging Channels Consumer Trend Report

Availability is the main driver for increased visits to food halls and food trucks: Consumers say they have more access than before as more places open.

Source: Technomic Emerging Channels Consumer Trend Report