Today’s consumers are interested in more than just convenience and quality food; they want to feel a personal connection with restaurants. To see which brands are winning beyond the operational attributes, Technomic rated chains through a series of questions designed to gauge loyalty and consumer engagement. Interestingly, this year’s overall favorite chain—Chick-fil-A—is the only one ranked in all for categories, showing that forming that connection does have an impact on overall brand perception.
|Papa Murphy's Take 'N' Bake Pizza||41.8%|
|Cheddar's Casual Cafe||41.7%|
|The Habit Burger Grill||38.9%|
|Ben & Jerry's||34.8%|
|The Capital Grille||33.4%|
|Popeyes Louisina Kitchen||29.6%|
|Jimmy John's Gourmet Sandwich Shop||29.1%|
|Red Robin Gourmet Burgers||29.1%|
|Ben & Jerry's||37.7%|
|Raising Cane's Chicken Fingers||32.4%|
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