Consumer Trends

U.S. restaurant count falls by 5,204 from last year

According to The NPD Group’s Spring 2010 ReCount census, the number of U.S. restaurant units fell by -1%, or by 5,204 units this year compared to spring 2009.  Independent restaurant closings contributed the most to this number, while chain restaurants remained fairly stable. Greg Starzynski, director of product development-foodservice at NPD, attributes the decline to the loss of consumer traffic over the last year. Here are further statistics revealed by NPD’s Spring 2010 ReCount:

  • The number of quickservice restaurants fell by -1 percent or 2,521 units
  • Full service restaurant units also declined by -1 or 2,683 units
  • The NPD Group’s CREST reports that visits to U.S. restaurants fell by -3 percent this year compared to the year before
  • CREST revealed that consumer spending at restaurants also fell by -1 percent, which is the first decline of consumer spending reported by NPD since the beginning of its foodservice industry research in 1976

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners