Emerging Brands

Salt Bae's restaurants look to start new chapter after poor reviews

The celebrity chef’s Nusr-Et steakhouse chain is embracing eatertainment, while the recently closed SaltBae Burger is already plotting a U.S. comeback.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.