Continue to Site >>>
Premium
OPINIONFinancing

McDonald’s learns that a simpler menu is a winning strategy

Franchisees pushed for years to cut items from the menu, says RB’s The Bottom Line. The pandemic forced the issue and sales have been strong since. By Jonathan Maze on Apr. 30, 2021
Photo by Jonathan Maze

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.