OPINIONFinancing

McDonald's restaurant valuations come back down to earth

The Bottom Line: Franchisee valuations are “plummeting,” according to the head of the chain’s independent franchisee association. The company has not been able to get many new franchisees into the system. But the market is just different now.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

Surprise, surprise: California kept its full-service restaurants in the dark for months

Reality Check: The state attorney general had refused to clarify the scope of the state's pending anti-junk-fee law. It's one more smack in the face to the trade.

Financing

Why social media, and not price, is behind Starbucks' sales problems

The Bottom Line: The coffee shop chain lost momentum quickly in November. That was too fast to be explained by consumer reaction over the prices of its beverages.

Financing

Franchisors who want faster remodels should reach into their pocketbooks

The Bottom Line: Burger King is spending $550 million to get more of its restaurants remodeled, not counting its own upgraded restaurants. More brands should do this.