Restaurant Business Exclusive Content
Marketing
How Culver’s turned its April Fool’s joke into a big marketing win
The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.
Operations
Restaurants unlikely to find relief under Biden's supply-chain remedies
The president's plan addresses only one problem afflicting the pipeline, and that's not enough, according to RB's Reality Check.
Financing
The pandemic has overhauled attitudes on drive-thrus
With dine-in still a long way from recovering and heavy demand for takeout, the controversies surrounding the lanes have faded away, says RB’s The Bottom Line.