Financing

Why rising interest rates are unlikely to slow restaurant expansion

Borrowing costs are increasing as the Federal Reserve looks to slow inflation. But they seem unlikely to slow the industry’s growth.
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Technology

Starbucks sets out to redefine restaurant tech (again)

Tech Check: The coffee chain was a pioneer in hospitality and then digital ordering. Under CEO Brian Niccol, it must prove the two can coexist.

Operations

Here's why the restaurant business can never forget 9/11

Reality Check: Anyone alive that day felt the heartbreak. Here's how we remember it.

Financing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.