1. Exclusive eats
The first way to get more consumers clamoring to make an order is with exclusivity. Signature offerings and seasonal LTOs not only build up the hype around special menu items, but they also serve to differentiate restaurants from the competition. What’s more, according to Technomic’s Oct. 2020 Ordering Online for Delivery report, 45% of consumers cite signature offerings and seasonal LTOs as one of the top purchase drivers they consider when ordering online for delivery. To ensure offerings are exciting without blowing the budget, operators can choose versatile ingredients and customizable dishes. For example, sandwiches open the window for an endless number of choices—from the bread to the proteins to toppings and condiments,
Beyond LTOs, menu differentiation is key, too. At Dog Haus, a California-based chain that uses King’s Hawaiian Bread products for all of its menu items, part of the appeal is the unique bread.
Hagop Giragossian, founder of Dog Haus said, “We were going to be doing hot dogs, sausages and burgers, and one of the challenges, always, in business, is differentiating yourself. I believe that the bread is a big part of everything a restaurant does, but sometimes it’s looked at as an afterthought.” With that in mind, he explained, the chain chose to use King’s Hawaiian bread to set them apart, flavor-wise, from similar restaurants.