How Chick N Max engages guests with a unique mix of menu, music and community connection

Founder Max Sheets shares the ways the fast casual has built a loyal fan base and kept employees and guests tuned in during COVID-19.

Fast casual Chick N Max serves a scratchmade menu of chicken sandwiches and family meals along with a lively local vibe. The three-unit concept is deeply rooted in its Wichita, Kansas, community, hometown of founder Max Sheets. Listen as Sheets shares how that connection has built a loyal fan base and kept employees and guests engaged during the COVID-19 pandemic.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."


More from our partners