Food

How food futurist Liz Moskow sees the year shaping up

Tracking trends for Nextbite, a virtual brand developer, Moskow provides insights into where restaurant menus and the overall industry are headed.

As vice president of brand development for Nextbite, food futurist Liz Moskow tracks trends and helps position concepts for future growth. Nextbite specializes in developing virtual restaurant brands by leveraging an operation’s unseen assets while maximizing labor and kitchen space. 

But these are challenging times for a food futurist. The unpredictability of COVID is trumping the emergence of major new trends, Moskow says. What she does see ahead is a deeper exploration of the trends that emerged in the last year, including virtual brands and comfort food. 

Liz Moskow
Liz Moskow

It’s time to move into a trend she calls “comfort-plus” by introducing new flavors, ingredients and platforms, and find space within that trend for “better-for-you” foods. Listen as Moskow provides a glimpse into the future and offers insight to help menu developers and operators navigate the next months. 

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