As vice president of brand development for Nextbite, food futurist Liz Moskow tracks trends and helps position concepts for future growth. Nextbite specializes in developing virtual restaurant brands by leveraging an operation’s unseen assets while maximizing labor and kitchen space.
But these are challenging times for a food futurist. The unpredictability of COVID is trumping the emergence of major new trends, Moskow says. What she does see ahead is a deeper exploration of the trends that emerged in the last year, including virtual brands and comfort food.
It’s time to move into a trend she calls “comfort-plus” by introducing new flavors, ingredients and platforms, and find space within that trend for “better-for-you” foods. Listen as Moskow provides a glimpse into the future and offers insight to help menu developers and operators navigate the next months.
Also, we are now on Alexa. Log into your Amazon account, look for “Menu Feed podcast” to enable the skill. Once it’s enabled all you need to do to listen is say, “Alexa, play ‘Menu Feed.’” You may also enable the daily short news podcast “RB Daily” by searching for the RB Daily podcast.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.