Graze Craze Founder Kerry Sylvester and President Brady Lee are taking the charcuterie trend nationwide through franchising.
The focus of the 12-location chain is the charcuterie board, which became an Instagram sensation as photos of more and more elaborate creations were posted on the social media platform.
Operating out of a small-footprint store, Graze Craze offers several charcuterie variations for takeout and delivery only, ranging from individual snack boxes to large boards for a crowd. The items feature house-baked breads, local ingredients and small-batch condiments.
Kerry Sylvester, left, and Brady Lee
The concept began franchising in 2021 as part of the United Franchise Group’s family of brands, which is how Lee got involved. Listen as the two describe how Graze Craze tapped into a new foodservice niche and how snacking, social media and franchising are fueling its growth.
Also, we are now on Alexa. Log into your Amazon account, look for “Menu Feed podcast” to enable the skill. Once it’s enabled, all you need to do to listen is say, “Alexa, play ‘Menu Feed.’”
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.