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How Torchys Tacos created a ‘craft-casual’ niche in the competitive fast-casual space

CMO Scott Hudler shares how the Austin-based taco concept stays true to its food truck roots as it expands across the U.S.

Torchys Tacos began as a food truck, selling elevated street tacos throughout Austin, Texas. The chain has now grown to 83 brick-and-mortar locations, but authenticity, creativity and providing “a damn good experience” are still at the heart of the concept, says CMO Scott Hudler. Listen as he shares how Torchys stays true to its mission while providing the speed, convenience and value of a fast-casual restaurant.

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