Food

How Vitality Bowls sets itself apart in the crowded fast-casual field

Cofounder Tara Gilad shares how she has positioned the superfoods cafe for growth.

Tara Gilad and her husband Roy were pioneers in the now-trendy bowl segment, launching their superfoods cafe 10 years ago, before many consumers even knew how to pronounce acai. Their daughter, who was born with severe allergies, was the inspiration for the healthy concept, and the chain has since grown to 146 locations.

Tara Gilad
Tara Gilad

Listen as Gilad describes how the broad and varied menu differentiates Vitality Bowls in the bowl-and-smoothie segment, how she’s managing supply and labor challenges, why franchisees are her most important customers and what she’s planning for 2022.

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