Tara Gilad and her husband Roy were pioneers in the now-trendy bowl segment, launching their superfoods cafe 10 years ago, before many consumers even knew how to pronounce acai. Their daughter, who was born with severe allergies, was the inspiration for the healthy concept, and the chain has since grown to 146 locations.
Listen as Gilad describes how the broad and varied menu differentiates Vitality Bowls in the bowl-and-smoothie segment, how she’s managing supply and labor challenges, why franchisees are her most important customers and what she’s planning for 2022.
Also, we are now on Alexa. Log into your Amazon account, look for “Menu Feed podcast” to enable the skill. Once it’s enabled all you need to do to listen is say, “Alexa, play ‘Menu Feed.’”
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