For operators, menuing a limited time offer (LTO) can be a fun and exciting process—but that’s not to say it’s necessarily easy. An LTO’s success hinges on a several factors, including how buzzworthy it is, the ingredients it contains and how much it costs, to name a few.
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This post is sponsored by Mars Foodservices
The Bottom Line: Recent moves by Krispy Kreme and Jack in the Box highlight the profit challenges some restaurant chains are having and suggest boards and investors are losing patience.
Behind the Menu: The hotel’s food and beverage team transformed the former summertime bar atop the Conrad New York Downtown into Leonessa, turning the space into a three-season destination with a cocktail list filled with spritzes, bitters, martinis and spirit-free drinks.
Burrito-and-bowl chains Chipotle and Qdoba have long led the fast-casual category. Here are the rising taco-focused brands that saw growth last year.