In the ever-evolving world of hospitality, meeting the diverse culinary desires of hotel guests is more important than ever. While many still enjoy the traditional sit-down dining experience, travelers are increasingly seeking quick and easy bites that satisfy their cravings and accommodate their busy schedules. In fact, 25% of guests confirm they buy snacks and/or meal options from a lobby micromarket, and 77% say their perception of a hotel brand is at least somewhat influenced by the selection of meal offerings, according to 2023 data from Hotels Magazine. Whether operators are looking to launch a new micromarket at their hotel or want to maximize their current pantry’s profitability, Nestlé Professional® has some tips and products that can help achieve those goals.
A successful micromarket caters to the needs of both the retailer and the consumer. That’s why brands such as Stouffer’s®, Hot Pockets®, Lean Cuisine® and DiGiorno® perform exceptionally well. They are powerful, trusted consumer brands that help deliver a profitable platform with minimal investment. And that’s a win for everyone.
Satisfy guests with grab and go options
When it comes to choosing grab-and-go meals, consumers aren’t willing to compromise on quality or taste. As a result, nearly a third of them prefer to purchase retail brands over private label or dedicated grab-and-go brands, according to Datassential’s 2023 Industry Forecast.
Nestlé Professional® Grab & Go Solutions offers a range of brands and products consumers know and love. Hot Pockets® and Stouffer’s®, for example, boast 99% and 97% consumer brand recognition, respectively, according to IPSOS’ 2020 Brand Health Tracker and a 2022 Nestlé Professional® commissioned report. Additionally, DiGiorno® is the No. 1-selling frozen pizza brand in the U.S., according to Nestlé® Pizza Brand 101 data. They are just what today’s consumers are looking for while traveling.
Many guests are also seeking meal options that are not only quick and easy but good for them as well. While most travelers want their hotels to offer grab-and-go dishes, Datassential’s 2023 Industry Forecast found that 20% want healthy options to choose from. That’s why Nestlé Professional® Grab and Go Solutions from brands such as Lean Cuisine®, Life Cuisine® and plant-based Sweet Earth® make great additions to micromarket planograms.
Accelerate business with grab-and-go
Today, 80% of hotels are experiencing staffing shortages, according to 2023 data from Hotel Management. Since Nestlé Professional® Grab and Go Solutions dishes are sold frozen, they require minimal time for staff to stock and no time for them to prep. This frees them up to manage other aspects of the business.
As an added bonus, the frozen format delivers an extended shelf life that can help reduce product waste for micromarkets while increasing the bottom line.
Whether it's a quick snack, a satisfying meal or a healthy grab-and-go bite, today's travelers expect a range of delicious choices that work for their busy schedules. Nestlé Professional® Grab and Go Solutions can help hotels deliver just that while catering to both operators’ and consumers most pressing needs.
Learn more about Grab and Go Solutions from Nestlé Professional® by clicking here.
This post is sponsored by Nestlé Professional