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As snacking rises, here's how to lure snackers' attention through the menu

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The fast-casual Mexican restaurant chain reported a disappointing fourth quarter but said its "back to basics" focus is paying off with positive transactions in January.

Operators say their profits are down, despite strong sales, due to soaring food costs and discounts on the mobile app. That, plus tough new standards and more frequent inspections, are contributing to an environment some call “toxic.”

Operators' satisfaction with their providers fell more than any other industry last year, according to a survey by J.D. Power.

Meline has been the chain's VP of brand management since September 2021. He replaces Rita Patel, who became CMO at sister brand Arby's.