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Mark King goes off-script at Taco Bell
The Mexican fast-food chain was doing pretty well when King took over as CEO in 2019, even though he had no experience in restaurants or franchising. Then, the 2023 Restaurant Business Restaurant Leader of the Year pushed the company to do even better.Restaurant Business Exclusive Content
Financing
Despite their complaints, customers keep flocking to Chipotle
The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.
Operations
Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining
Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.
Financing
The Tijuana Flats bankruptcy highlights the dangers of menu miscues
The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.