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Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd-topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

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Financing

A pair of former hedge funders find success operating Wendy’s restaurants

The Bottom Line: Aneil Lala and Neal Wadhwa left the hedge fund world to become franchisees. They quickly found that humanity can yield financial results.

Food

CPK breaks into new menu territory with its California-style burger

It took an internal mind shift, plus the addition of griddles and a couple of SKUs, for Chef Brian Sullivan to perfectly execute the new West Coast Burger.

Financing

Fast-food breakfast makes a comeback

The Bottom Line: Taco Bell’s strategy shift in the morning comes as consumers have returned to the daypart. But there are a lot more options, too.