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Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd-topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

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Financing

Red Lobster, private equity, and the problem of asset sales

The Bottom Line: Eight years after Darden sold the seafood chain, it is closing locations, talking about a “turnaround” and seeking rent concessions.

Financing

McDonald’s steps out of the political shadows

The Bottom Line: The burger giant traditionally lets others do all the talking on major political issues. But more recently it has made its voice heard on topics like California's business climate or crime in Chicago.

Food

Chickenhawk breaks out of the chicken sandwich rut with a 2.0 model

Popeyes success with its chicken sandwich started a deluge on menus, but this new fast casual is putting some different ideas between the buns.