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Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd-topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering. By Jonathan Maze on Oct. 21, 2021

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One big reason for 2024's closures: Too many restaurants

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Assessing the mixed track record of the owner of Panera Bread

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