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Marketing

How marketing led McDonald’s out of the pandemic

The burger giant began listening to its customers and applied what they said to its marketing ideas. The result has been a series of big wins that made the brand cool again.

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Restaurant Business Exclusive Content

Operations

How upcycling unleashes creativity, and profitability, in the kitchen

More restaurants are finding new and innovative ways to cross-utilize ingredients in their kitchens. Operators say it promotes creativity while lowering food costs. And consumers are increasingly demanding it.

Emerging Brands

Gregg Majewski on Craveworthy’s strategy for building emerging brands

Synergies with Mongolian Concepts are designed to make the economic model work for both new and existing franchisees.

Technology

Silicon Valley’s CloudChef wants to be the Spotify of food

The startup founded by three college friends says it can replicate the work of famous chefs, expanding access to one-of-a-kind meals.