Marketing

Mystery offerings can draw a crowd

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The fast-food chain, which has voice-activated drive-thru ordering in more than 100 restaurants, plans to expand it to 500 by the end of this year. Here’s what the company thinks about it.

A media report said an investment fund backed by the Qatar royal family is considering a bid for the pizza chain. The stock is up 30% this week.

The move follows the closure of five fresh dough facilities last year, as the fast-casual chain shifts to an on-demand baking process, using third-party bakeries.

The Bottom Line: The National Restaurant Association says consumers have “pent-up demand.” But a survey from Kroger’s research arm says consumers want more home-cooked meals.