Jonathan Deutsch, Ph.D.

Articles by
Jonathan Deutsch, Ph.D.

Page 10
Marketing

How to publish a restaurant cookbook

A cookbook can provide an additional revenue source and help drum up publicity, Advice Guy says.

Operations

How to enliven a restaurant during the winter doldrums

There are a few strategies operators can use to make guests feel like they're not the only ones in the dining room.

Like the other menu choices a restaurant offers, water options say something about the concept and the image it conveys to guests, Advice Guy says.

When it comes to asking for a job, selling something, requesting a media interview and more, there a few simple ways to increase your chances of getting a response, Advice Guy says.

When customers gripe about pricing, they are really pointing out that they don’t see a good value proposition, Advice Guy says.

As delivery becomes a bigger part of the business, there are some creative back-of-house changes restaurants can consider, Advice Guy says.

It is hard to teach an employee to move faster without sacrificing quality or accuracy, but there are a few strategies worth trying, Advice Guy says.

Writing these letters can be stressful for busy chefs and managers, but this checklist can help, Advice Guy says.

The guest who just mispronounced their drink order may welcome the education—or they might just want their booze, Advice Guy says.

Much has been written about guest safety inside restaurants, but the mission of hospitality extends to the surrounding area as well, Advice Guy says.  

Restaurants' desperation to find staff has given job-seekers the upper hand, Advice Guy says.

Email gives restaurants a chance to research guests, but also raises ethical questions, Advice Guy says.

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