Lisa Jennings
Executive Editor
Articles by
Lisa Jennings
Page 5Emerging Brands
A taco truck success story and the blessings of birria
So many were attempting food trucks before the pandemic hit. This one survived and now Talkin' Tacos is a 35-unit, $60 million brand with a growth path ahead.
Marketing
In refining its brand message, Sweetgreen returns again to the farm
The latest in an ongoing video series spotlighting farmer/suppliers this week focuses on a woman raising the chain's organic kale. Will showcasing who raised the fast-casual chain's greens, cauliflower or goat cheese move the needle?