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Biography

Lizzy Freier

Managing Editor

 Contact Lizzy

Lizzy Freier is a managing editor at Technomic, a Winsight Company, with a focus on menu trends. Lizzy covers trending flavors, ingredients, dishes and preparations for food and beverage at independent restaurants, emerging chains and top chain restaurant brands. She has also analyzed global trends. She has presented at numerous conferences in the U.S. and Canada on menu trend development for restaurant operators, manufacturers and distributors.

Lizzy studied English at the University of Illinois at Urbana-Champaign. She currently resides in Chicago.

Articles by
Lizzy Freier

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Food

18 flavors shaping modern menus

These on-the-rise ingredients are set to pop on the radar for trendsetters.

Consumer Trends

What's most likely to spur consumer cravings?

Cooking demos and on-premise ads aren’t doing it for most diners, but these five things are.

Customers share which brands have the menu items they most crave and can’t get anywhere else.

Operators are finding ways to balance rising pork costs with the growing demand for the protein.

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

These eight food and drink forces shaped menus this year.

See which 10 chains are winning with seafood that consumers say they can’t get anywhere else.

OpenTable diners reveal which restaurants won them over this year.

Some common threads appear among the success stories.

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

See which flavors and preparations are trending in seasonal cocktails, mocktails and other beverages.

Consumers reveal which chain limited-time offers they are most likely to purchase based on name and description.