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Dean Corbett hasn’t recorded an episode of “Secrets of Louisville Chefs” in years, but at least weekly, customers tell him, “‘I saw you on ‘Secrets’ yesterday, and you were so funny,” he says. The chef-owner of Corbett’s: An American Place, and Equus & Jack’s Lounge in Louisville appeared as a guest chef on the weekly show, now playing in reruns. “That staying power is the real beauty of having an actual show.”
One timeless but increasingly practiced solution is cross-utilizing ingredients across multiple menus and dayparts—something especially top-of-mind with the surging popularity of breakfast. Where concepts like Taco Bell, Wendy’s and Subway built their brands during P.M. hours, breakfast is the new weapon of choice as those concepts grapple for sunrise sales.