Red Robin adding in-store features for kids

Red Robin is trying to sweeten its appeal for families by revamping its kids’ menu and providing more features within its restaurants to keep tykes occupied. 

By the time the rollout is completed by the end of next year, children entering a Red Robin will be offered a balloon from a “balloon tree” and invited to draw on a chalkboard wall. Drinks that they order will be accompanied by a straw that ends in a mustache, and “activity sheets” will give the youngsters something to do while they wait for their meals.  The food will be served on one of six new plates that were designed specifically for children.

The new amenities are in addition to the rollout of on-table touch-screen consoles, which typically include pay-to-play games.

Three new items are being added to Red Robins’ children’s menu. They include a Meatball Lollipop, or a meatball on a stick; cavatappi pasta with marina sauce; and mini-corndogs. Larger servings of the items are avaible for older children.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology

Starbucks sets out to redefine restaurant tech (again)

Tech Check: The coffee chain was a pioneer in hospitality and then digital ordering. Under CEO Brian Niccol, it must prove the two can coexist.

Operations

Here's why the restaurant business can never forget 9/11

Reality Check: Anyone alive that day felt the heartbreak. Here's how we remember it.

Financing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.

Trending

More from our partners