Schwan's Marketing Rising Sun Sushi to Schools

MINNEAPOLIS, MN (Oct. 1)—The Schwan Food Co. is betting that sushi, thawed and served, will be a hit at school cafeterias. The Minneapolis/St. Paul Business Journal reports that the company has already been delivering frozen sushi to individual customers.

The Marshall, Minn.-based food company's Schwan's Food Service Inc. subsidiary recently launched Rising Sun Sushi for the school-cafeteria market, targeting grades six through 12. The sushi is loaded either with vegetables or fully cooked seafood.

Schwan's reportedly also plans to market Rising Sun Sushi to other foodservice channels, such as colleges and universities and healthcare facilities.

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