When it comes to television programming and sports in restaurants, the benefits are undeniable: Customers come in for specific programming they want to see, often bringing bigger dining parties, spending more and leaving more satisfied overall.
For operators, though, finding the right television provider that meets all of their needs can be tricky. Some providers offer some sports, but omit popular programming such as NFL Sunday Ticket or Thursday Night Football—two programs that are immensely popular among both restaurant/bar operators and customers alike. Other providers may offer a variety of programming, yet they require long contracts or monthly add-on payments or prohibit certain promotional content that could be beneficial to the restaurant.
When looking for a one-stop solution for in-restaurant entertainment, including broad sports coverage, restaurant operators should consider the benefits of working with DIRECTV for BUSINESS. According to a recent survey by DIRECTV for BUSINESS, 91% of bars and restaurants agree that adding DIRECTV to their business has been a good idea, including 93% among bars and restaurants with eight or more televisions onsite. Additionally, 89% of bar and restaurant subscribers rate DIRECTV good, very good or excellent for offering a variety of high-definition channels, while 89% say the same about DIRECTV offering high-quality entertainment.
DIRECTV for BUSINESS not only offers the popular NFL Sunday Ticket package, but now also offers Thursday Night Football in partnership with Amazon streaming—so bar and restaurant operators don’t have to subscribe to multiple streaming platforms to get all of the content they and their customers want.
“The sports media landscape continues to evolve rapidly, and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution,” said Rob Thun, DIRECTV’s Chief Content Officer. With a finger on the pulse for what customers want, DIRECTV programming more than fits the bill for what restaurants need.
Beyond robust sports programming, DIRECTV also offers top-rated entertainment options such as awards shows, prime time programs and more—perfect for attracting a broad range of customers and keeping them happy during their visits.
Being able to find a one-stop solution for restaurant entertainment also means operators have more time back in their day to do things other than research programming options. And as for whether customers enjoy the programming offered, 87% of bar and restaurant subscribers say that DIRECTV offers programming that their customers and employees want to see.
Opting into a comprehensive television service for bars and restaurants offers an array of benefits—don’t waste time looking at dozens of different providers; DIRECTV for BUSINESS offers everything bars and restaurants need to keep the party going.
Learn more today at www.directv.com/forbusiness/enterprise-solutions.
This post is sponsored by DIRECTV for BUSINESS℠ National Accounts