USF Launches

“With the unemployment rate at 9.5 percent, a growing number of Americans urgently need our help and they need it now,” said Bob Aiken, president and chief executive officer, U.S. Foodservice. “Last fall, the USDA said 36.2 million Americans, including 12.4 million children, were ‘food insecure’ meaning they suffer from disrupted eating patterns and fewer meals because of a lack of money or other resources. And the problem has only grown worse over the last several months.”

The campaign runs from July 15 through October 15 to raise money through the sale of “Recipes from the Heart,” a 336-page collection of kitchen favorites created by U.S. Foodservice employees and edited by the company’s culinary team. “The cookbook recipes range from gourmet entrees to simple, fantastic ‘stick-to-your-ribs’ dinners,” Aiken said. “One hundred percent of the proceeds from the sale of the books will be given to Feeding America, the nation’s largest domestic hunger relief organization, to provide fruits and vegetables to food pantries across the country for kids and families during this summer.”
During the STEM-ulus campaign, “Recipes from the Heart” can be purchased for $14.99 plus shipping. It normally sells for $24.99, and returns to that price after October 15.

“The cookbook is a unique way for people to help children and families in need in these tough economic times,” Aiken said. “And the great recipes in the book will add new flavors and life to dinner tables across America.”

For more information and to order cookbooks, visit USF’s Full Plates Full Lives Web site. Click here.


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