Consumers in this Southern city place a high degree of importance on the ability to customize orders, with 93% saying it’s an important factor when deciding on a restaurant (versus 81% of the national consumer set). At the same time, these consumers place more importance on a convenient location than any of the other DMAs. Within the city itself, WalkScore.com rates Charleston as very walkable and bikeable, though it says there are few public transit options, which is likely why consumers in this market say a convenient location is important when selecting a restaurant.
What Matters to Diners in Charleston?
| Ability to customize my order | 93% |
| Atmosphere is welcoming and comfortable | 94% |
| Convenient location | 93% |
| Has an excellent reputation | 94% |
| Healthy options are available | 64% |
| Is socially responsible | 63% |
| Is kid-friendly | 45% |
| Loyalty to a restaurant/brand | 58% |
| Menu prices in line with similar restaurants | 93% |
| Overall takeout capabilities | 65% |
| Quality of takeout packaging | 78% |
| Speed of visit | 92% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 51% |
| Service is friendly | 91% |
| Quality of food when ordered for takeout | 93% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Buy prepared foods from another grocery or retail store | 5% |
| Eat at/purchase food from a restaurant | 59% |
| Make something at home | 36% |
Source: Technomic Ignite consumer data