The health-forward stir-fry and salad chain has been on the growth path since receiving $20 million in funding at the end of last year. In addition to using the funds to focus on expansion and opening a headquarter location, the chain has continued to work with its high-tech proprietary touchscreen ordering system. Guests can custom-build dishes or order signature creations on the system, as well as see images of the surrounding area—one way for the chain to promote community in its stores. Restaurants also display local artwork and list local ingredients on a chalkboard. To set itself apart in the crowded labor market, Honeygrow promotes its culture by touting competitive benefit packages and its policy to promote from within.
Honeygrow
Trend: Customizable
Buzz: Build-your-own stir-fry via kiosk ordering
Stats: 19 units, 2016 AUV: $1.8 million
Buzz: Build-your-own stir-fry via kiosk ordering
Stats: 19 units, 2016 AUV: $1.8 million