Healthy sales and unit increases by category leader Taco Bell (whose sales grew 6% and units, 3%) and emerging players like Fuzzy's Taco Shop, Chuy's and Uncle Julio's outweighed losses by Chipotle Mexican Grill, El Torito and Freebirds World Burrito (whos sales are down 14%, 10% and 10%, respectively). The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.
2016 U.S. Sales ($000)
2016 U.S. Units
|16||Chipotle Mexican Grill||3,822,200*||2,198|
|57||Qdoba Mexican Eats||805,000*||695|
|67||Moe's Southwest Grill||698,000||680|
|108||On The Border Mexican Grill||356,300*||142*|
|181||Cafe Rio Mexican Grill||192,078||97|
|190||Baja Fresh Mexican Grill||184,500*||150*|
|211||Freebirds World Burrito||151,800*||89|
|222||Fuzzy's Taco Shop||142,800*||120|
*Technomic estimate; Source: Technomic's Top 500 Chain Restaurant Report
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.