2017 Top 500: Mexican

taco bell

Healthy sales and unit increases by category leader Taco Bell (whose sales grew 6% and units, 3%) and emerging players like Fuzzy's Taco Shop, Chuy's and Uncle Julio's outweighed losses by Chipotle Mexican Grill, El Torito and Freebirds World Burrito (whos sales are down 14%, 10% and 10%, respectively). The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.

2017 Rank

Chain Name

2016 U.S. Sales ($000)

2016 U.S. Units

5Taco Bell9,353,7726,278
16Chipotle Mexican Grill3,822,200*2,198
57Qdoba Mexican Eats805,000*695
64Del Taco738,080551
67Moe's Southwest Grill698,000680
103Taco John's362,930391
108On The Border Mexican Grill356,300*142*
119Taco Cabana321,220173
181Cafe Rio Mexican Grill192,07897
182Taco Bueno190,800*180
190Baja Fresh Mexican Grill184,500*150*
199Uncle Julio's170,500*27
205Pappasito's Cantina160,900*24
211Freebirds World Burrito151,800*89
222Fuzzy's Taco Shop142,800*120
236Cantina Laredo130,600*37
241Tijuana Flats129,300*120
242El Torito128,700*45

*Technomic estimate; Source: Technomic's Top 500 Chain Restaurant Report


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