In a clever way to market to parents who come in with fussy kids, hotel restaurant Fager’s Island Restaurant & Bar in Ocean City, Md., calls its kids menu “Kid Friendlies,” with items named for kids’ moods. The “I don’t care” is a grilled peanut butter and banana sandwich, the “I don’t want that” is code for french fries, and the “What?” is a cheese quesadilla, among other offerings. As an added perk, when a child tells a parent they aren’t hungry, the adult can say there’s something on the menu for that.