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Marketing

The 'Taco Tuesday' trademark battle is officially over

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

Financing

Investment firm buys the owner of TCBY and Mrs. Fields

Pearl Street Equity, a family office, is acquiring Famous Brands, the Salt Lake City-based owner of the yogurt and cookie chains.

The pizza chain appointed former executives from Dollar General and Home Depot as directors to support its long-term growth plan.

The chairman of Fat Brands, which owns several chains including Great American Cookies and Pretzelmaker, is targeting strategic acquisitions, particularly those that will help occupy a plant in Atlanta.

The new office, in Shelton, Conn., follows the opening of its Miami headquarters in May.

The pizza chain said that thousands of locations are now open until midnight or later as the brand eyes night owls.

The burger giant’s latest promotion, called the “1 in 8 Initiative,” highlights the percentage of Americans who’ve worked at one of the chain’s locations at some point in their lives.

The fast-growing chicken finger chain was ranked fifth among teens’ favorite restaurants, according to the latest Piper Sandler survey. But Chick-fil-A is still king.

The fast-food chain has a new prototype that is targeted at digital orders and simplifies the workspace for employees. The company also plans a further evolution in its marketing as part of the next phase of “Reclaim the Flame.”

The burger chain this week will release a line of Asian-inspired sliders, including Maruchan Ramen, Pork Belly Chicken and Banh Mi.

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