The Products That Came to Market
Many consider restaurants to be on the cutting edge of eating trends, but when it comes to new products, retail often leads the charge.
Adding a daypart
When Smokey Bones changed its name from “Barbeque & Grill” to “Bar & Fire Grill” in 2009, the rebranding didn’t stop with the signage. The 10-year old concept began remodeling its 67 restaurants to focus on the bar, making the area larger and installing TVs, high-tops and stools to encourage socializing