2. Time and day check
Tracking weekday visits, more consumers attend happy hours toward the end of the week, with 67% choosing Friday as the ideal day, followed by Thursday at 29%. Preferred starting times get later as the week progresses, too. On Monday, 26% choose 4 p.m. as the best time to begin happy hour, but by Thursday and Friday, the vote goes to 5 and 6 p.m.
Takeaway: Gear promotions toward preferred times, offering specials earlier in the evening on Mondays and Tuesdays and later toward week’s end.