How cold coffee is heating up the menu at Caribou

Gretchen Hashemi-Rad, beverage category manager at Caribou Coffee, focuses on the cold side to appeal to younger consumers.

Caribou Coffee is celebrating its 30th anniversary this year, and menu innovation has shifted from hot drinks to cold in the years since. Gretchen Hashemi-Rad, beverage category manager for the 400-plus chain, says sales of cold coffee and other icy beverages outpace hot coffees and teas—especially among younger consumers and even in the winter.

Gretchen Hashemi-Rad

Listen as she talks about how Caribou is changing up the menu to meet that demand, with equipment upgrades, energy drinks, blended and sparkling mocktails and its own bubble tea, and why the brand is carefully timing the start of pumpkin spice season to build anticipation.

Subscribe to Menu Feed on Apple Podcasts

Subscribe on Spotify

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Wendy's, whose chairman is an activist, may be getting an activist

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.


Yes, there is such a thing as too fast in the quick-service world

The Bottom Line: In a world of digital orders and drive-thrus, friendly service actually matters more than speed.


BK franchisee Carrols goes from tragedy to triumph

The big Burger King franchisee has overcome a pandemic, inflation, questions about its future and the death of multiple executives to become the industry’s best turnaround story of 2023.


More from our partners