Bojangles’ share price starts with a growth spurt

Shares of fried-chicken chain Bojangles’ made their public debut Friday, at a 40 percent increase over the IPO price.

The shares, priced at $19 Thursday, began trading Friday at $26.55.

At $19 per share, the Charlotte, North Carolina-based chain raised $147 million through its initial offering, 37 percent more than anticipated last month.

In its IPO filing, the 622-unit chain outlined an aggressive plan to grow its number of restaurants 7 to 8 percent annually, projecting a total restaurant potential of more than 3,500 locations nationwide.

With all eyes on the breakfast daypart, Bojangles’ argues it is in a strong position to expand. In 2014, the chain’s company-owned units each generated more than $650,000 in sales annually before 11 a.m., on average, or 38 percent of company restaurant revenues. 

“Our strong breakfast results make us a leader in the fastest growing daypart in the industry,” the company said in a previous securities filing. “We believe breakfast has broad customer appeal and is the most habitual daypart, which drives repeat business and customer loyalty.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The economy is surprisingly resilient

The Bottom Line: Persistent job growth and other indicators show an economy that has been shockingly resilient despite a host of pressures over the past three years.

Food

How Lion's Choice beefed up its roast beef sandwich, along with traffic and sales

Behind the Menu: St. Louis-based Lion’s Choice gave its signature sandwich a premium makeover to boost guest counts. It worked.

Financing

Taco Bell franchisee Pacific Bells continues its eastward push

One of the fast-food chain’s largest franchisees continues to acquire and open new locations. One of those new units could be in a ghost kitchen.

Trending

More from our partners