Category Management? You Bet!

In today's market environment, category management has been touted as a valuable process that can turnaround a distributorship's business. It is the key to success and profitability. ID Report is initiating a series of articles on this topic by Karen J. Ribler (, president, KJR Consulting. Ribler specializes in issue analysis and knowledge transfer providing educational programs, instructional materials, research, and consultation with a specific focus on business process improvement for the foodservice industry. In addition to writing five foodservice publications, Ribler's work includes category management and activities based costing consultation for foodservice manufacturers and distributors, consultation and program development for the Efficient Foodservice Initiative (EFR), share-group facilitation and instructional material development for the International Foodservice Distributors Association (IFDA).

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