Chipotle to deliver on campus

Chipotle Mexican Grill has teamed up with a third party to offer delivery at 40 college campuses nationwide this fall and at more than 100 campuses by spring.

According to Mark Crumpacker, chief creative and development officer at Chipotle, the burrito chain has been popular with students going back to the very first restaurant near the University of Denver and is always looking for ways to better engage with them.

Chipotle’s partner in the intiative, the supplier of an app-based service called Tapingo, “knows how to connect with these younger customers,” Crumpacker said in a statement.

The partnership is in addition to Chipotle’s delivery arrangements with Postmates and OrderUp.

Currently, Chipotle delivery is available through Tapingo at Arizona State University, California State University Chico, Louisiana State University, University of Arizona, University of Southern California and Northern Arizona University.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Restaurants are worried about the Sysco-Restaurant Depot deal. Should they be?

Independent operators were shaken when the broadline distributor announced a $29 billion acquisition of the cash-and-carry operation. But some say the deal could have some real benefits.

Financing

How will McDonald’s affect the beverage market?

The Bottom Line: The fast-food giant begins its big push into the fast-growing drinks business starting next month. The impact may not be what you think it will be.

Marketing

Chili’s tries to catch lightning in a bottle again with chicken sandwich campaign

Marketing Bites: Like it did with its Big QP burger launch last year, the casual-dining chain is once again going after fast food’s value perception.

Trending

More from our partners