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Consumer Trends

4 deals that influence dining choices

Oct. 28, 2015
restaurant food

Restaurants offer discounts and freebies through all sorts of programs and incentives. Which ones work? Here are four that Technomic cites as being influential. 

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1. Loyalty programs

More than half (53%) of consumers say they choose a restaurant because they belong to its loyalty program.

- Technomic's Value & Pricing Consumer Trend Report

chipotle coupon

2. Straight discounts

48% of consumers say a coupon or other deal can encourage them to try a new restaurant.

- Technomic's Value & Pricing Consumer Trend Report

buy one get one bogo deal

3. BOGO deals

63% of consumers say a buy-on-get-one-free deal can influence their restaurant choice.

- Technomic's Value & Pricing Consumer Trend Report

groupon gift card

4. Daily deals

…And Groupon in particular. Seventy-four percent of consumers who use internet deal services say they will at least occasionally use that one. 

- Technomic's Value & Pricing Consumer Trend Report

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